How to care for your denim

From jeans to jackets and everything in between, we love a bit of denim. Our favourite pieces get A LOT of wear, and that can leave them looking a little unloved.

Here are some top tips to keep your denims in tip top condition…

 

 

It might sound counterintuitive, but washing your denim less often will actually help keep it looking fresh. Fewer washes will maintain the fit and stop fade… see a stain? Use a damp cloth and some soap to gently lift it, and stick your denim in the wash every 10 or so wears. 

Washing your fave jeans or denim jacket in cold water will protect from fading and shrinkage. Go one step further and turn your denims inside out before you put them in the machine.

 

Tumble dryers break down the fibres in denim and over time, that can cause tears, rips and holes. Wash your denim on a sunny day and hang each piece out to dry – make sure you turn out the pockets, too!

Ripped denim is definitely a trend right now, but an accidental tear doesn’t mean binning your best jeans. Hunt down a few cool patches and iron them on over small holes to extend the life of your denim again and again. 



Shop our denim range or read our tips on getting the perfect jeans fit.