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The Birkenstock brand has been around since 1774. It’s ironic that the German shoe manufacturer which made its name in the US in the 1960s is actually older than the US itself. Discovered by an American tourist while on holiday, the comfortable sandal was imported to the US and made its new home in California. It’s the identity we most associate with the brand today. The flower power movement took the sandal in as one of its own and it has enjoyed a resurgence in popularity in every generation since. Through the Seattle grunge years and again today, it’s a shoe that symbolises youth, liberalism and activism. Birkenstock sandals are practical, comfortable and promote good foot health. It helps that they are fashionable too.
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