Puma’s innovative approach and effortless style has made the company the envy of sports brands across the globe - and people who wear their clothes and shoes the envy of their friends. If you love both sport and clothes, there can be no better choice and, even if you only ever run when you really have to and haven’t picked up a football since school, the casual elegance and comfort on offer still makes it a great choice for men’s and women’s clothing. The German sports label began in 1924 and decades of innovation have followed; not least the introduction of the moulded studs found on football boots. It is now the third-biggest sporting equipment company in the world and has become renowned on the women and men’s clothing catwalks, as well as for its performance on pitches and courts. The Puma ranges of shoes, clothing and fashion accessories for men, women and children are undoubtedly sports-inspired and can be left with pride in the changing room at the leisure centre or gym, but many are also fashion items in their own right - particularly the items in The Lifestyle Collection. Puma is at the top of its game in the fashion stakes thanks to the brand’s decision to entrust its whole range of clothes and shoes to some of the best-loved designers in the world, including Alexander McQueen and Hussein Chalayan. This means that it is now the brand of choice for a huge range of people who want and need their clothes and sportswear to work in exactly the right way for them.