ASICS

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All about:
Asics is the acronym of the Latin quotation "Anima Sana In Corpore Sano" ("a healthy mind in a healthy body"), a motto chosen by the brand to illustrate the sporting spirit and well-being that correspond to its values. Since its creation in 1949 in Kobe, Asics has been offering shoes for a wide range of sports: jogging, athletics, soccer, etc. One of Asics' main innovations is betagel technology, which consists of placing silicone-based gel in the heel and forefoot of the shoe to absorb shock. For the past 20 years, the brand's flagship model has been the iconic Kayano Asics shoe, a comfortable running shoe perfectly optimized to offer excellent impulse and better cushioning than other brands' models. For running, the new Fluidaxis shoes from Asics genuinely follow the movement of the ankle to promote a dynamic, authentic stride that prevents the risk of injury.
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