Superdry – merging Americana and Japanese streetwear to create this dynamic and iconic brand of street wear for Men and Women. Now a British favourite renowned for comfort and style.

Superdry

(177 items)
Bestsellers
Price Low to High
Price High to Low
Top Rated
By discount
New arrivals
Remove All Filters
sizes
colours
price
material content
print
All about:
The new Superdry clothing collection is here, and with it comes a fresh new approach to blending sports casual with the streetwear look. This very British brand started back in 1985, under a different name, selling its signature look ? a combination of American sports vintage and Japanese text ? in mainly university towns. Once it moved to Covent Garden, it wasn’t long before it became international. These days, it is a label that just about everyone can wear ? distinct but not flashy, stylish but ultimately functional, and wearers can enjoy a certain amount of brand anonymity. The brand doesn’t go in for blatant advertising and doesn’t actively pursue celebrity customers or endorsements, yet it is often seen on sports stars and the super-famous. The Superdry fashion brand includes streetwear jeans, windbreakers, sweatshirts, jackets, sunglasses and watches. Key elements include the instantly-recognisable multi-zip blouson jacket and Core applique hoodies, while matching hoodies and jogging bottoms offer a really Japanese look for fans of the label who want to go all out. Don’t worry if someone asks you if you know what is written on your T-shirt, as it turns out the designers don’t know either! As a tribute to the ‘English’ T-shirts often found on the streets of Tokyo, Superdry also uses nonsense text. This is just another example of the brand’s refusal to take itself too seriously.
;
FREE CLICK & COLLECT
Delivery that suits you without the fee
FREE RETURNS†
21 days to decide what to keep
HOME DELIVERY
for just £3.99
LA REDOUTE CREDIT ACCOUNT
Try before you buy and spread the cost
172.26.71.206 43355.5110416667 906 PRODUCTION 204 superdry