Miss Mary of Sweden is a Swedish lingerie company dating back to 1959. For many years it was a mail order company sending ‘Mary’s Mode’ out to households in the Swedish market. The idea was simple: the company would supply the highest quality functional underwear to the more mature woman. Using the brand’s very precise home measuring technique, customers could be sure of getting a great-fitting and supportive item without the need to venture into the city. As it turned out, it was an advantage that appealed to bustier women of all ages. It was an idea that worked well and certain individual lines using exclusive materials proved popular from the start and are still top sellers today. Miss Mary of Sweden offers world-class lingerie and swimwear that enhances the beauty of the individual rather than decorating the body. As you can see from the Miss Mary of Sweden items we have selected for our lingerie collection support, elegance and classic femininity are the emphasis of this label. Excellent stitched panelling and underwiring or soft, stitched structure provide a level of support difficult to find in today’s shops. The lace panelling ensures discretion and modesty for all bust sizes while wide straps provide the highest level of comfort. All the items are available in a wide range of sizes and in practical and flattering colours.