The arrival of sunny days marks the launch of the full sun collection designed by La Redoute and the pretty label Émile and Ida. A refreshing and joyful summer capsule, composed of pieces that are the brand's identity. A premium fashion spirit for a creative wardrobe with a hint of retro chic (and absolute comfort).
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A nod to childhood
Know-how, comfort and nods to childhood are at the heart of this capsule. The children's long vintage dress, the embroidered “city” dress and the pink checkered bikini bottoms were the first products launched by the brand and have been revisited. A “happy days” t-shirt has also been created for this collab, echoing the baseline of Émile and Ida. The collection plays the mother-daughter wardrobe game, introducing matching ruffled cardigans.
Creation X Know-how
"The important thing in this collaboration was above all the bond created from the first meeting between our house and the La Redoute teams. Their welcome, their know-how and their support are vectors of learning for us. This way of succeeding in democratizing fashion without losing the DNA of the designers is incredible and that's really what we liked".
Delphine Papiernik, founder and creator of Émile and Ida.
