fashion women

Introducing Quynh Bui X La Redoute designer collection

Quynh Bui, winner of the La Redoute X HEAD-Geneva Prize, opens the window to a rich and diverse world. This young and one-of-a-kind designer combines structured volume, a sense of sustainability and bold lines, in an original and refreshing take on femininity.

Where does your passion for clothing come from?

When I was a child, my mother used to sew matching clothes for my sisters and me but as I grew up I wanted to be different from other people. As one of six siblings I quickly realised that the best way to stand out and express myself was through my clothes. After studying fashion design at my local college, I worked as a designer for brands in Los Angeles and New York. This gave me a desire to create my own clothing range. Before starting out, I decided to perfect my dressmaking skills and find my aesthetic. The Haute École d'Art et de Design in Geneva (HEAD) was the ideal school for me.

What are your influences?

I have so many influences that it’s hard to pick just one, but I’d say my travels more than anything. I pay close attention to what’s currently happening on the stage, in Europe and in Asia. I also draw inspiration from classic films, the works of contemporary artists such as Korakrit Arunanondchai and Jason de Haan, and music, including jazz, rock and electro. Then, I build bridges between all these cultures.

What does clothing mean to you?

For me, clothes are a means of expression. They are a way to project yourself onto the world and they also create a positive state of mind - when you look good, you feel good. 

Tell us about your capsule collection for La Redoute

The collection is a feminine take on the denim work clothes worn by men in the era of the gold rush. It is inspired by the history of the fabric and the subtle nuances of its wear and tear, and how the miners wore their clothes. With this collection, I want to keep this spirit and symbolism alive and create “an attitude” for modern women.

How did your collaboration with La Redoute come about? 

Sylvette Lepers has given me lots of help with this collaboration. We very quickly agreed how to adapt pieces from the catwalk show. I was free to choose the direction and fabrics. It all happened easily, and naturally.

Which piece in the collection is your favourite?

I like them all, but if I had to choose one I would say the oversizecoat and the deconstructed skirt are the most accomplished pieces. I adore oversize clothes. And everyone needs a good coat – it lifts any outfit, however simple. As for the deconstructed skirt, I think it’s the best representation of my aesthetic. It’s a garment with attitude.

deconstructed skirt.jpg

You have just graduated, and in addition to other awards you recently received the La Redoute X HEAD Prize. You also exhibited at Who’s Next in Paris between January 18th and 21st. What are your plans from here? 
My goal is to launch my own brand, WRFOREIGNERS – a women’s label with an emphasis on denim. We’ve taken an ethical approach, creating clothes from reclaimed and recycled pieces which we combine with sustainable fabrics.
Author Name
La Redoute,