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All about:
Disney Princess is a Disney sub-brand launched in 1999, based on the world of princesses in Disney animated films. Its male equivalent is Disney Heroes. The Disney Princess franchise currently includes : Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Mula, Tiana, Rapunzel, Pocahontas and Merida. Aimed at little girls, the Disney Princess brand offers a variety of toys and costumes. Disney Princess dolls, sets, housewares and many other products come from this franchise. Despite the lack of publicity surrounding its products, Disney Princess toys are now a worldwide commercial success. Little girls are enchanted by the quality of the products and the references to the iconic Disney Princess characters.