Reebok clothing and shoes was born in Bolton, England in 1895 as JW Foster and Sons. Under its original name the company became famous for its exclusive custom sports shoe models, ideal for athletics and golf, and for its innovative new design ? the spiked running shoe. This innovation is something the company has continued to perfect ever since.
In 1958 the company changed its name to the one we know today, taking its inspiration from a breed of South African antelope. This transformation reflected a move towards speed sports, and the changes did not stop there. Reebok was one of the first brands to concentrate on the specific needs of female athletes and, wanting to ensure good footwear was affordable to all, it also focused on offering affordable prices.
Since then the company has gone on to become a very British brand, with its trainers seen as both all-purpose and highly specialised. Collections such as the RealFlex and ZigTech ranges are obviously specially designed to optimise performance in specific sports, while other styles ? such as the Classic ? are more casual. These are the go-to trainers for anyone wanting an understated, comfortable sports shoe to go with whatever they are wearing. For classic colours and fits in sportswear, Reebok is the clear choice.