The Redskins brand was launched back in 1974 by Serge Aboujedid and quickly gained a name for itself as a quality leather garment producer. As the company's name suggests, Aboujedid was inspired by American culture, and wanted to pay homage to the country and way of life that had so fascinated him since he was a young boy. The use of high quality leather and fashion-forward designs soon saw the brand attract attention and win fans. Some of the men’s clothing pieces produced by Redskins over the years have gone on to become classics, such as the Speedway leather jacket.
In recent years, the brand has diversified and moved away from purely producing leather menswear. Redskins now offers a huge selection of leather accessories and luggage in addition to shoes, a wider clothing range, and non-leather items such as sunglasses. The brand also designs a popular line of jeans, in a variety of fits and styles to suit every taste. With classic fits such as regular and more contemporary designs such as boyfriend and skinny, the brand has the jeans market covered. Despite this diversification, however, the brand name remains synonymous with quality leather garments, and the classic men's leather jacket remains the company's signature piece.