How can you beat this for a company history? On a trip on the Orient Express, entrepreneur André Faller met a beautiful gymnast called Lucienne. She was a typically passionate French dresser, unwilling to accept anything inferior touching her skin and for that reason had been making her own lingerie since she was a teenager. André fell in love with her - who wouldn’t? They married, her lingerie visions were brought to the international market and the Lou brand was born.
The name of course is short for Lucienne and as the brand is now located in the French capital, it is often referred to as Lou Paris. In the years since, the label has become known for its no-nonsense high-quality women’s lingerie which places a high value on comfort without skimping on style. The collection includes bras, briefs and thongs in subtle hues, classic black and soft, feminine floral prints.
Lou bras in our lingerie collection include simple underwired designs with delicate embroidered lace push-up bras. The look is romantic yet casual, understated but sensual. It’s a brand for the woman who has high expectations of her underwear and needs to be comfortable and well-supported throughout the day, while knowing underneath she is wearing something beautiful and exceptional.