Lemon Jelly is a Portuguese shoe label with a zest for life - a lemony zest for life. The company has been trading for about 40 years, creating injected soles for other shoe brands, before deciding recently to branch out and produce its own products.
The company philosophy centres on a search for happiness. Its young and dynamic designers love to throw around ideas, colours and shapes to bring some of the sharpest fashions to market. The brand name reflects this - Lemon Jelly is sweet and fruity, and reminds the wearer of happy days eating ice cream and sharing sweets with friends.
This playful attitude is obvious in the brand’s twist on the classic Chelsea boot. Whether it’s the high shine Chelsea welly or the velvety touch, fuchsia model, the wearer feels lifted by this new look. The designers have given the British Wellington the glamorous Portuguese makeover and made it street wear - and not in an ironic way. The sandal range is sure to impress too; from the simple flip flop to the structured toe-post model, the look is always on trend.
But the brand is not all about play. Lemon Jelly remains high-tech and strives to fulfill the highest attention to detail and this is evident in its shoes.