The Ichi brand was introduced to us by a group of young Danish designers back in 1999. Their goal was to create a label that could offer a style full of innovative and creative designs for women who were really passionate about fashion, and they have done just that.
An Ichi woman is instantly recognisable. Taking inspiration from the styles found in the Danish capital, her wardrobe encapsulates a casual yet refined look. She’s always cool, fresh and at ease, and her clothes are perfectly matched to her attitude. The label’s innovative designers keep her effortlessly on trend, working as her personal private stylist.
Followers of this brand are by no means clones. The collection is made for personalisation and includes dresses, loose T-shirts, sweaters, skirts, jackets and coats, all in a variety of styles, fabrics, shapes and colours. Everything goes with everything in a mix and match style, and because each piece looks like nothing from any other collection, even paired with jeans or a skirt or a plain T-shirt, the look is still unique.
The Ichi woman is confident and independent. She epitomises the modern fashionista who knows how to break all the fashion rules while still looking immaculately put together. This brand knows that self-expression and pared-down Danish style rule the day.