With everything Scandinavian being a desirable style choice today, Swedish brand Cheap Monday is enjoying real attention from those in the know in the UK. If you love Scandinavian style and are a jeans aficionado, the chances are that you will already have invested in some of this cutting-edge clothing line's superb denim offerings!
Cheap Monday is a surprisingly new brand given its success to date and its credentials. It was created in 2004 and launched with its now-iconic skull logo emblazoned over its inaugural clothing line. The brand had been created from the owners' desire to provide more affordable, highly-fashionable jeans to the designer-loving market, and the first key product was the 'tight' ? an extremely tight, unwashed and stretch jean for an excellent price. The first 800 sold out in a fortnight!
By the following year Cheap Monday had a full range of clothing collections on sale and was bringing its fashion lines to the UK and across Europe. Today it has clothing collections for both women and men, along with three seasonal collections, and it has become the clothing line of choice for many quirky fast-fashion lovers and bloggers in the trend space alike.
The brand also sells accessories, babywear, glasses, shoes and underwear. It now sells in over 35 countries across the world and still offers high-end fashion, always of excellent quality and always with a strong focus on affordable pricing.